An eye-catching business card reflects the personality of your brand. Additionally, business cards are known as one of the best marketing tools for your company. No matter how advanced digital marketing tools you use, business cards are essential to convey business information such as name, logo, location, and contain details. They are effective during trade shows as business cards are the first promotional item your customers will receive. When you provide your business cards to your customers, you’re creating a positive expression of your brand. Therefore, designing an attractive business card is crucial and it’s something you should take lightly. A business card should be easy to interpret, professional, and effective at reflecting the image of your brand. Here are the top 4 do’s and don’ts of business cards you should know
Do’s of Business Cards
Keep the Design Simple
While designing business cards, make sure you choose the traditional size and easy-to-read fonts. This is how you can properly convey important business information. Don’t use bright colors in your business cards if you have consulting or financing business. A bright background such as beige, white, and grey with darker text such as navy, black, or dark grey will help you showcase the professionalism of your business cards. Not to mention, your customers will be able to read it easily. However, if you’re a fashion designer or artist, you need to showcase creativity on the business cards.
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Provide Appropriate Information
Make sure the company information on the business card is relevant. As per Smallbiztrends, sharing company information will increase the transparency of your business. The name of your company, business email address, company title, logo, and contact details are a few of the most crucial things you need to include in your business cards. If you have extra space, include the business website, address, and phone number of your company.
Use the Back Side
If you’re expanding your business internationally, make sure you utilize the back portion of your business card to provide the same information, but in a different language. For example, if you have a business both in the United States and Latin America, you need to print business information in English on one side and Spanish on the other side.
Don’ts of Business Cards
Don’t Use Cheap Materials
While creating your business cards, don’t use cheap and thin paper. This will make your customers raise a question about the quality of services of your company. Even though you don’t need to hire a professional graphic designer while creating your business card, but make sure you compare the printing quality.
Don’t Use Clip Art
This is one of the most crucial things you need to avoid. Using clip art on your business card will make it look unprofessional. If you have a freelancing business and don’t have a brand logo, you might use the professional picture on your business card. Instead of using logos or images, you can only include valuable company information on the business cards.
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Don’t Exchange Backdated Cards
If you don’t have enough business cards but need to promote your business in trade shows, don’t exchange backdated business cards. This is because backdates business cards sometimes contain wrong business information. Instead, tell your customers that you’ve run out of business cards.
These are the dos and don’ts of business cards you should know. Remember that business cards will showcase the determination and professionalism of your company. Therefore, make sure your business card is eye-catching and relevant.