A lot of energy, effort and time go into the coding and development of a perfectly viable app. Equally important is pushing the app to the success point and consistently remaining successful is also challenging and tricky. Here comes to play the leveraging services of the top ASO companies
This article aims to provide a fair picture of the need to choose the right app store optimization company, and a comparative study on one of the most trustable choices from the top app store optimization companies
WHAT does an app store optimization company do?
App Store Optimization (ASO) which is also known as App Store Marketing and Mobile App SEO is primarily about enhancing the visibility of the apps in an app store search engine (like Google Play or Apple App Store). Which thereby increases the traffic to your online app and the downloads.
WHY choose an app store optimization company?
Most of the top aso companies assure of the below services:
- to boost the visibility by finding a place for the app/game in the top charts in the app store
- to maintain the high ranking of the apps by building up organic app downloads and
- to find a featured place on the app store.
Key aspects for choosing an app store optimization company
Just as we are talking, there are about 2.87 million apps on the Google play store and 2.22 million apps in the Apple app store. Lost in this competitive world are the marketing teams trying to stay visible and successfully get to the target user.
The most common aspects that the top aso free tools work on for the success of an ASO are:
- Visibility in the App Stores
- Active number of users
- Life-time value
- Acquisition cost per user and
- Conversion rate.
To grow from a simple app to becoming the most used and consistently remaining a top-ranked app is a challenging process. Many of the top aso companies provide high keyword ranking, improved conversion, paid traffic search, focus group surveys, and many more services to make the apps most visible.