You have already created high-quality content for your website, integrated high-resolution images, implemented the design according to the latest best practices? But the hoped-for visitors via Google are missing?
A study by SEMrush shows that many corporate websites have glaring flaws in the area of technical SEO optimization. As a result, domain owners give away a lot of potential and every day both visitors and sales.
Below you will find a detailed checklist with all the important factors for the technical optimization of websites.
Speed is everything: Fast loading times for satisfied users
Lead your users: Optimization of internal linking
Meaningful headlines: Structure your content
Make it easy for Google: Use structured data
Improve click-through rate: Create attractive snippets
Increase your sales and use our comprehensive checklist!
Either for the independent implementation or for the forwarding to your technical service provider or SEO agency.
SPEED IS EVERYTHING: FAST LOADING TIMES FOR SATISFIED USERS
The use of mobile devices continues to increase. Therefore, speed is everything! Each additional millisecond of the loading time increases the bounce rate of your visitors and thus leads to a loss of sales. Embedded images in the wrong format or uncompressed files are the main reasons for increased loading times. Identify subpages with problems and fix them as soon as possible. We recommend the following tool: Google PageSpeed Insights
Google has proven the connection between pagespeed and bouncer rate for mobile users with a study:
1-3 seconds loading time: bounce rate increased by 32%
1-5 seconds loading time: bounce rate increased by 90%
1-6 seconds loading time: bounce rate increased by 106%
1-10 seconds loading time: bounce rate increased by 123%
LEAD YOUR USERS: OPTIMIZATION OF INTERNAL LINKING
Thematically important subpages should be accessible with one click from the start page. Optimize the internal linking on your website. The fewer internal links a page has, the less likely visitors are to find them. The more incoming links a subpage of your website has, the higher it will be rated by search engines.
Ensure that visitors can find these pages by increasing the number of relevant internal links, and if you have an international website, ensure language pages are clearly marked.
MEANINGFUL HEADLINES: STRUCTURE YOUR CONTENT
Headings H1 to H6 usually differ in size and appearance (e.g. color, bold, and font). While the H1 headline often has a large font size, the H6 heading is much smaller. Analogous to the font size, it should behave with the importance of the headings. H1 stands for very important and H6 for less important.
Unique H1 headlines are very important for the usability and accessibility of your page. Screen readers can also read out the H1 to make orientation on the page easier for the visually impaired.
MAKE IT EASY FOR GOOGLE: USE STRUCTURED DATA
With structured data, the search engine and users understand your site better.
Google scans your website in search of information with added value. Make it as easy as possible for the Google bot. By marking up your address, phone number, opening hours or social media accounts, you make it easier for Google to read this information. This information increases trust in your website and the visibility in the search results is guaranteed to increase.
IMPROVE CLICK-THROUGH RATE: CREATE ATTRACTIVE SNIPPETS
If your website can be found in the search results of google.de, it’s about getting as many valuable clicks as possible. An effective way to increase the click-through rate (overlays/clicks) is to create attractive snippets.
In most cases, the search results displayed in search engines such as Google consist of a title and a short description. By optimizing these two elements, a significant increase in the click-through rate can be achieved and the generation of potential customers can be increased.