5 Essential Business Tools to Help You Be Successful

Last year, only 63% of small businesses were profitable. As the demands on small businesses increases, it can be hard to find time to concentrate on growth. But did you know there are tools that can do it for you? 

Luckily, not all of them will cost the earth. Read on as we break down the essential business tools you need for growth.

The core of any business should be collaboration and communication, and online project management programs make this easy for both employees and managers. With online project management programs, you can assign tasks, share files, and keep an eye on who is doing what. These systems are essential for everyday tasks as well as big-ticket projects. They help teams work together to meet project goals and stay on track. They can also help you manage your projects from the comfort of your home or office.


With the switch to remote working, quality business software for communication is more important than ever. It is not just about being able to talk and video conference either. With many people working on multiple tasks, you need to know where everyone is in the project regardless of location and timezone. 

Slack is one such system that has experienced enormous growth in the past few years. It facilitates internal communication using different channels and workspaces. It is also extremely easy to set up. 


Google Analytics is one the most useful growth tools, and the best is that it is all free. It will help show you everything about where your website traffic is coming from. This can be used for online marketing and, essentially, to increase conversions. 

The program is a little technical to set up. It also requires some specialist knowledge to understand the metrics and get the most from them. If you don’t have a marketing department to do this, consider outsourcing the job. 


There are a huge number of programs that can deal with every facet of your accounts. From tax to income and outgoings, many of them are also currently cheaper than you would expect. For example, Adobe offers a free invoice generator that can streamline your sale process. 

CRM Software

Starting a small business is as much about retaining old customers as it is getting new ones. An effective customer relationship management (CRM) system will make this easier. 

CRM will keep track of customers and their activities. From this, you can improve customer satisfaction, revitalize customer service, and increase retention. 

Marketing Systems

Marketing is the key to small business growth, but it can seem like a full-time job itself. Once you begin to incorporate email and social media, as well as online advertising, it spirals out of control. Anything that can take some of this pressure off will be well worth the expenditure. 

One of the best growth tools you can get is an email marketing system. This will help you build great messages, and keep track of metrics in real-time. ConvertKit comes highly recommended, but even websites like Mailchimp have services that are efficient and low price. 

Read Also: The importance of brand colors in digital marketing

Getting Business Tools

Many of these business tools offer free trials. Contact the services to see how long they are or what they offer and try them out. You will find they often have tiered plans to suit the size and budget of your business.

Also, make sure that the tools you are getting would suit your business needs. For example, if you’re running a gym or a yoga studio, gym software systems would work best for you. This is key to getting the most out of your investment.

Ensure that the software you sign up for is designed specifically for your industry or work. There are all-in-one systems that can be used for every sector, but there are also specialized ones. For instance, if you are running an automotive workshop, you can easily find a general solution. While it can serve your needs, it can still be lacking. You may find that a purposely designed automotive mechanic workshop management software would work best. It’s made to suit the specific needs of an auto workshop, making it more effective.

If you found this article helpful, then visit the rest of our blog. From marketing to finance, we can help your business grow in the coming year.

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