Printing and Packaging; A business necessity:
Packaging is a valuable investment one makes while starting a venture and developing a product. A handsomely made product can go to ashes if not properly packaged. The reason? Because it failed to capture the target market’s attention successfully and did not stand out from competitors. Result? Lesser sales and hence profit. Product printing and packaging require comprehensive market research and focus on consumer demographics.
A product’s packaging does not only require a great design and style. It needs to be printed with the company logo and other product & company-related information. Design alone isn’t enough. So, an impressively packaged good calls for serious thinking, effort, and time.
The cost and prices of printing and packaging:
Once the significance of effective packaging and printing has been established, businesses need to know how much their packaging will cost in total. What would be the price of packing boxes, and how much cost will the printing require? The question is of utmost importance for the package designing and printing world today.
The art of package pricing:
That is the facet of retail items packaging that businesses struggle with every day. The cost of producing product packaging, printing, and shipping is a matter of concern for brands old or new, regardless of their nature and size, including the organizations that have been around for a long time. Everyone tries to stand out and get the best shelf place for the minimum amount of money.
The general rule: The more you order, lesser will be the cost:
As a rule, discounts occur with an increase in order quantities. If, for a particular product or item, you don’t make 10s of 1,000s, you cannot get the most favorable ‘per piece’ cost. Even with the dropped prices for packaging and the latest improvements in digital printing, placing smaller orders and lesser quantity is still a problem.
The reason behind it is explained thus: If you own a new brand or a manufacturer, start looking at packaging as a profitable investment. If you want to place your order to a leading box manufacturer or a big box-creating chain, you need to appeal to them with a history of generating a large number of sales and place a bigger order. They need evidence to see reasonable demand for your product that is reflected by the sales. Also, while doing so, small businesses are going up against well-settled manufacturers and businesses that are consistently introducing new products in a small time frame.
Still, it is important for you to print and package your product as professionally and attractively as possible. It uplifts the image of your business and develops a brand personality. It delivers value to the customers of which they are promised by your brand.
Factors affecting the pricing of printing and packaging products:
1. Size of the goods:
Size of the goods to be packaged matters a lot. Generally, small products get packed and printed more economically. Because, of course, they require a smaller box, which can be easily printed on a smaller press, it also requires less material plastic, paper, foil, cardboard, or whatever it is made of. All this implies a lesser cost. And if the good is to be delivered to faraway places, smaller items need smaller shipping costs and vice versa.
Conversely, large or bulky products call for just the opposite and generally are more costly to package. So, while rushing into the printing and packaging world to look for the solution, be conscious of the ‘size’ aspect.
2. Quantity of the goods:
The next important factor impacts pricing is the quantity of the goods. The quantity to be packaged may vary from one to thousands or more. Sometimes the customer needs to produce only a few samples of the package like those that business representatives need to take to the sales meeting. Like a prototype package to present to a partner, prospective buyer, or to take to a trade show to test it before investing in long-run production. They are not meant for retail use. They depict what a finished packaging will actually look like.
Next come the organizations that only want few packages, like around 100s. This also is undeniably a challenging amount to produce due to per-head cost and profit difference. This quantity is mainly used for market research and testing.
Bulk quantities, i.e., of 1,000 pieces or more, are relatively more feasible to produce. In most cases, this number can be made at a practical ‘per-piece cost. Quantity exceeding 1000 pieces is possible to produce and, in most cases, the only cost-effective way to manufacture some types of packages.
3. Nature of the goods:
Another price determining factor is the nature of the goods to be produced. Do you need cosmetic boxes? Or retail boxes, mailer boxes, display packaging all affect the pricing and cost. Luxury items need to be packaged in a more jubilant way to reflect the nature of the good packed inside so that the client can get a noble feeling while unboxing. Such kind printing and packaging techniques are more costly. Fragile items need special handling and extra protection, and they are safeguarded through their packing. Perishable goods like cheese or meat also call for a different kind of packing and appropriate boxes so that they don’t reach customers in a mess. Similarly, different sized items need boxes of different sizes that fit the need. So, the type of packaging depends upon the nature of the good, and hence it affects the price.
Packaging is a vital element of your client’s unboxing experience. Whatever is printed on the box also makes a huge difference. But how much do two of these cost? Irrespective of the dropped prices of printing and packaging, the total cost depends upon several factors. There’s no single fitting answer as to how much it will cost to business, but surely, it is less than one might think in most cases. They seem too pricey at first. But if you seek care and look for different priorities and custom options, you will surely find an appropriate custom box solution that will suit your needs and fit the budget.
Also, it’s not like you’re restricted to order one type of box for the rest of your business life. As the business expands and needs change over time, one can constantly upgrade and jazz up custom boxes to imitate that.