Technology

NetBase Quid: Market Intelligence Has Become a Primary Tool for All Professional and Successful Businesses

NetBase QuidMarket intelligence is a set of tools used to provide information about different customers, competitors and other organizations. It helps users find insights and make informed decisions about the target market. The emergence of Social Media provides businesses with enormous opportunities to reach out to people and influence them through social media channels. Market intelligence enables users to make wise decisions and influence people. It helps create strategies by gathering insights from social media marketing, customer data, and other customer touch points. NetBase Quid’s social media intelligence platform offers solutions for corporate and individual marketing & public relations.

Clearer View of Competitors

Market intelligence helps businesses gain a clearer view of their competitors, explore ways to improve product offerings, uncover areas of untapped potential, and make better business decisions. In simple words, this is a data science problem. This is a well-defined problem that needs to be solved using automated data-driven solutions. NetBase Quid provides this kind of solution.

NetBase Quid’s proprietary Natural Language Processing technology takes complex and unstructured language, and translates it into actionable insights. This allows businesses to take their existing data and quickly determine the desired information and response that will satisfy their customers, based on their spoken language.

AI-powered technology

NetBase Quid combines proprietary artificial intelligence and advanced NLP with years of social intelligence data to provide the first ever AI powered natural language processing (NLP) social media analytics platform that understands what your customers are saying. When interacting with brands, customers are frustrated because they have no way of knowing the truth, but businesses spend millions of dollars on surveys, consumer panels, and other methods to reach their ideal target market.

How does NetBase Quid solve this problem? Its NLP natural language processing technology offers a smarter, faster, and more cost-effective solution to businesses looking to meet their customer’s needs and truly connect with them. Marketing managers have access to more data than ever before, but only 10% of that information is actionable. A survey conducted by the International Data Corporation (IDC) in 2012 suggests that 50% of global companies use social media to help create and capture customer attention and 37% of them are using social media to uncover and engage with prospects.

Make Sense of All the Data

Market Intelligence provides the means to make sense of all the data in a company. NetBase Quid provides marketing and public relations executives with a simple and effective solution to measure the ROI on their social media investments.

NetBase Quid provides a custom analysis of your social media accounts to help you understand where you are making your best sales, and most crucial sales. It monitors social mentions of your company, analyzes your sales, and provides a report with actionable insights for you to gain the insights you need.

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How Does NetBase Quid Work?

The NetBase Quid platform collects, correlates, and analyzes natural language questions and answers. The platform then provides instant understanding of the consumer’s point of view. With the use of natural language processing and machine learning, NetBase Quid builds a comprehensive view of the customer to establish how to take the next step in understanding a brand and grow the business.

The average number of pieces of content that are being shared on social media platforms every minute is approximately 55,000. NetBase Quid is different from other Social Media Analytics platforms because it detects conversations happening in the noise. They provide clients with an innovative way to evaluate their social media strategy by analyzing real-time, underlying trends across various social platforms. The company also provides data-driven insights and predictive analytics for business to promote growth and success.

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