Are H1 tags important for SEO?

It’s a fact that H1s have played a significant role in SEO and its importance has never waned. Other than assisting to add structure to your pages, it makes sure that search engines can understand the description of your page’s content, and this contributes to making your website more effective and accessible. In this short article, we will describe what the H1 tag is, the role it plays in your SEO, and what you can do to ensure that H1 can help improve your search results.

What is an H1 Tag?

An H1 is a basic HTML tag that signifies a heading on a website and is generally the first header that can be seen on a page. Because HTML has 6 different heading tags (h1, h2, etc.), each page could have numerous headings. The h1 tag is regarded as critical, while the h6 is regarded as the least important.

What role does an H1 Tag play?

Because the H1 tag is important for SEO, ease of access, and functionality, you need to use one on every page of your website. An H1 tag could perhaps explain what the content of the given page is all about. The H1 tag is usually the title of your article or blog post, and it should give the reader a good idea of what they are about to read.

Why Are H1s Important?

H1 tags are important for a variety of reasons and include the display of your content and SEO. Remember that if you aren’t conversant on how to incorporate the headers in your content, it would be better to hire reputable SEO experts. Their knowledge and expertise can make a big difference in the usability, as well as the reception of your content by the search engines.

Here are the two most important reasons that underscore the need for H1 tags on every page of your content.

1. H1s enhances the availability and accessibility of your content

In terms of searchability and page display, having a relevant and clear H1 makes it possible for you to read the screen, and also ensures that the user lands on the right page, which has the information which they are searching for. A good page heading or H1 needs to be able to describe the page using a few words. This is why H1 is said to be of huge importance when it comes to usability.

2.  Helps your SEO strategy

Spiders are used by search engines to crawl website pages and index websites, and they pay special attention to information that is included in H1 tags.  As a result, including keywords in your H1 is critical to improving your search engine ranking. There is a positive relationship between higher rankings and the use of headers on a page – this refers to the use of an H1 tag, but also H2s, H3s, and so on. This is because the headers assist to make your content structured and easy to read. This translates to a good user experience and will have a positive impact on SEO.

What to keep in mind when creating an H1 tag

  • Make sure that one h1 tag is used for every page of your content.
  • Make sure that your H1s stand out and capture the description of your page’s content.
  • Use a long-tail keyword in your H1tag.


The role that the H1 tag plays in improving the usability of your website content, creating better structures, and also helping in improving the search results cannot be underestimated. Using H1 tags on each page of your content helps to boost your SEO strategy.

You should always focus on your h1 tags. You might think that it’s not worth your time, but Google Robots look into your H1 tags when they crawl your website, and if you don’t have one, then GOOGLE Robots won’t know which title is important to your page, hence won’t know where to rank your website.

However, it’s important to note that sometimes you might have to use HTML coding to fix your h1 tag. For example, on Shopify, the only way to fix your h1 tags for your home page, is by entering the liquid coding files and finding and changing the h1 tag in the source code.

I strongly recommend using experts from either the Wix Marketplace or independent SEO agencies to help you with these tasks if you are unsure how to fix it. THe reason I recommend experts is because in most website builder platforms, it’s not always a simple task to optimize your heading 1 tags.

If you like this type of content, then please make sure to leave a comment down below letting us know so we know to continue writing content similar to this. We appreciate your support and hope you take action on what you’ve learned today.

Although there are a lot of different tools that can benefit your SEO writing skills and help you capitalize your efforts, you definitely need a keyword research tool that assists you to identify the search demand for a certain word, and understand the traffic potential of a topic. In this respect, you need to remember that if Google likes what you write, you have more chances to be seen by users.

In order to be able to rank at the top positions of Google’s page results, catch and keep user’s attention, there are a number of tactics that can be implemented. However, the best SEO writers agree that a few essential skills must be mastered if you are serious about driving more traffic. One of these strategies is to write about topics that people are actually interested in reading, which translates into offering content of value. While some inexperienced advisers focus on increasing the traffic during a short period, and you can actually see a spike on the visits that your website receives, the top-notch specialist will produce content that people actually want to read. In this way, you will notice a steady flow in your website traffic, which will naturally tend to increase over time, with no need for paid ads.

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