Most small business owners don’t think of their store or office windows when discussing marketing plans. Top Companies, on the other hand, always use their open window spaces for marketing and branding. The windows, room partitions, glass doors, etc., inside corporate offices, are covered with high-quality vinyl decals.
If you’re a small business owner, you’re making an error by leaving your windows empty and “un-branded.” Finding a cost-effective custom window decal printing company can help you improve your business in various ways. Here are 7 mistakes you’re committing by not investing in these alluring displays –
- Not Taking Advantage of Prime Real Estate
The glass windows in your store or office are prime advertising spaces for various reasons. Anyone who walks around or inside your store will notice your glass windows, doors, etc. This is “traffic” that you’re not targeting. Brand building is all about repetition. By covering your store’s glass windows with high-quality decals, you’ll be investing in your brand.
- Not Giving Your Store Décor a Local Touch
Businesses that remember their local roots gain a different identity in local communities. In the marketing industry, this is called giving brands a “local touch.” Smart storeowners custom print locally relevant artwork, messages, etc., on their decals. Local consumers who see such artwork identify with the businesses more and are likelier to make purchases.
- Not Cutting Down Marketing Costs
Affordability is the main advantage of installing vinyl decals on your store’s windows. Attention-grabbing signage is the most important marketing tool for small-scale businesses. Lucky for them, vinyl decals are extremely easy to use and cost-effective. That’s why companies that use high-quality, reusable decals rarely have to buy banners, posters, etc.
- Not Maximizing Your Brand’s Exposure
When companies print high-quality graphics on their window decals, they give locals the impression that they’re behind the high-quality artwork. The artwork on the decals can generate tremendous goodwill for the brand among local audiences. The more people are impressed by your decals, the more exposure your brand gets.
- Not Using Custom Vinyl Decals to Make Your Brands Unique
The leaders of the window decal printing industry offer businesses countless customization options. Business owners can pick the sizes, shapes, styles, materials, and all custom features of their decals. The vinyl decal printing company will oversee the custom design process. The end result will be a unique vinyl decal. These unique decals will make your brand stand out from the rest of the stores or companies in your locality.
- Not Using Removable Decals to Keep Your Windows Fresh
Smart store owners use removable decals to change their marketing messages with time or season. For instance, a removal decal that features sales-related messages can be reused every sale season.
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- Not Generating Brand Awareness 24×7
High-quality vinyl decals are super-durable. You can apply these decals on your store’s windows and expect them to last three to four years straight. High-quality decals are visible from long distances and at night. They generate brand awareness for the business 24×7.
Don’t make these silly mistakes. Find a reliable window decal printing company now and start using these top-quality promotional tools!