5 Easy Yet Effective Email Marketing Strategies To Increase Conversion Rate
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Email marketing is a powerful solution that you can use to drive sales and reviews. But, unfortunately, email marketing on Amazon is one of the most complex strategies to get used to. That’s the reason why you should read this article.
Make sure to read to the end of this article to learn how to apply our 5 email marketing strategies to increase conversion rate. So, without further ado, let’s dive right in!
Build Your Own Subscriber List
Once you have your subscriber list, you can send your subscribers any content whenever you want. This makes a big difference to the rules of Amazon email marketing campaigns.
The following are effective strategies for building your own subscriber list.
Strategy 1: Create A Blog
Blogs are an effective way to attract email subscribers for the following reasons:
- Build reader trust and brand awareness
- Educate readers
- Bring traffic to the website
- And more
The purpose of creating a blog is to provide a lot of helpful information to the readers. They will then want to sign up for your email campaign to receive more information because they trust and respect you.
Of course, this is not simple, and you need to put in a lot of effort and time to earn the trust and respect of your readers. However, it is worth the investment.
It is true to say that this strategy can help you attract a large number of potential customers. Therefore, even though your blog is not related to the Amazon ecosystem, it is one of the best ways to boost your revenue.
Strategy 2: Provide Gated Content
Besides creating blogs, it is possible to attract email subscribers through gated content. Simply put, it is the content that requires customers to fill out a short form before accessing it.
In most cases, readers are required to provide personal information, such as their name and email address, to access the content. Readers are sometimes asked to complete simple questions.
Here are some examples of gated content:
- Templates
- Guides
- Research results
Strategy 3: Add Opt-Ins To The Web
Another effective way to build a subscriber list is to add opt-in forms to your website.
In most cases, an opt-in form will appear when you first visit an e-commerce site. It usually indicates that you will get a discount on your first purchase. Opt-in forms can appear in the following locations:
- Header
- Sidebar
- Footer
- And more
Send Promotional Emails To Existing Subscribers
After building your subscriber list, it is time to send promotional emails. Your promotional emails tell your customers the following:
- Coupon codes
- Discounted items
- New products
- Upcoming sales
- And more
It is a good idea to include a link in your promotional emails. Then, you can direct users to your Amazon listing or website, or even both. In most cases, directing users to your listing will increase the Amazon conversion rate.
However, sending too many promotional emails can overwhelm your readers. Over 60% of readers prefer to receive weekly promotional emails. Exceeding that number can increase the number of unsubscribes.
So, it is wise to balance educational emails and promotional emails.
Automate Review Requests Using Email Marketing Software for Amazon
Most Amazon shoppers think they’re your customers, but they’re not.
In fact, those customers are Amazon customers. As an Amazon seller, you benefit from the power of their brand. As a result, they allow customers to reach your business or restrict you from reaching customers.
This e-commerce platform maintains strict rules about interactions between you and your buyers via email. For example, they allow you to request reviews per sale via email for orders processed by FBA (Fulfillment by Amazon). In addition, you are restricted from communicating further with the shopper.
Specifically, it is impossible to send messages with the following:
- Review update & removal requests
- Coupon offers
- Marketing & promotional language
- Tracking pixels
- Email addresses
- External links not affiliated with Amazon
- And more
Reviews are essential to Amazon sellers. Amazon’s algorithm relies on this to locate your product listing in search results. But, the “Request a Review” tool is the only one that Amazon allows.
In fact, “Request a Review” is quite inconvenient as it only allows you to manually submit a review request for each order. Therefore, it is best to use email marketing software that automates the process.
Thanks to the use of this software, it is not necessary to request a review manually through the “Request a Review” tool. Instead, this software will automatically send the request on your behalf.
Apply Drip Campaigns For Specific Products, New Subscribers, And More
As we all know, Amazon applies various automated email campaigns to drive sales. For example, if you add a product to the cart, they may later remind you to complete the purchase. On the other hand, after completing the purchase, they will send you additional recommendations.
So, you can create your own drip campaigns based on Amazon strategies:
- Emphasize a product’s uses, benefits, and maintenance
- Follow-up with buyers to leave a review after purchasing from your site
- Based on customer’s past transactions to recommend relevant items
To create a drip campaign, you need to use email marketing software like Mailchimp and MyEmailFX.
Run A/B Tests to Increase Conversion Rates and Email Open Rates
A/B testing lets you experiment with two different email variations. Most businesses experiment with different subject lines. However, it is possible to try different copies, design elements, etc.
Experimenting with different subject lines can improve your email open rates. After a few tries, you will know which tactics work well, and then you can start experimenting in other aspects.
Conclusion
In general, email marketing is a very effective online marketing strategy to boost conversion rates. That’s the reason why Amazon sellers need to use email marketing.
But, of course, it is not easy as pie! Therefore, if you are inexperienced, you can always seek help from trusted professionals by visiting olifantdigital.com. Here, not only will you receive tailored advice on how to apply email marketing to drive conversions rate, but you also get many other helpful Amazon marketing tips.
